Introduction: Why we need to take action.
We are at a critical point in our time. Climate change, social injustice, political turmoil, resource and food shortages – to name only a few of the global challenges we are currently facing – require new and radical solutions to secure a healthy planet and a prosperous life for future generations.
The time is now
We believe startups are a driving force of sustainable innovation. And we believe now is the right time, even more so with COVID-19 and the transformation and reconstruction of economies.
This playbook is for all startups that want to be a positive force in the world, and also for those who do not want to be left behind as sustainability becomes essential for every business. It will help you as a startup to get on the right track to maximize your value to all stakeholders that are key to your success – your investors, customers, employees, the environment, and many more.